United Cerebral Palsy Community Project
Like Irena Dezazzo

United Cerebral Palsy Community Project

United Cerebral Palsy Community Project


Published: June 15, 2018 0 0 141
By: Irena Dezazzo, Cal Poly San Luis Obispo
Category: Marketing & Advertising
Hashtags: #Design #Honors #Marketing

I worked alongside a team of five other Honors students to serve a local nonprofit, United Cerebral Palsy (UCP). Per UCP's needs, we interviewed additional community nonprofits, reviewed scholarly sources, and met regularly with United Cerebral Palsy board member to educate ourselves on current, successful marketing strategies, focusing on advocating for UCP's mission and the people they serve. We then advised the UCP board on various steps to update their marketing to the community of San Luis Obispo, and through increased marketing bring in additional volunteers and retain some of these volunteers long-term, as well as attract donors to larger scale fundraising events. I learned to work with an incredibly diverse team, both in age, skill-set, and differing majors within my own project team. Together, we honed our design skills to create a final poster overview of our project work and present this poster at the end of year University Honors Program showcase. Although we struggled at times with communication lapse, and had to learn how to appropriately compromise with United Cerebral Palsy's needs and our realistic abilities, I thoroughly enjoyed the project work and am truly grateful to have made a, hopefully, long-lasting impact on my new home in San Luis Obispo. I look forward to continuing my work in the Honors program and becoming more involved with my local community.

Tagged Teammates:

  • Julia Kryzan
  • Leila Murray
  • Shannon Agnes
  • Vanessa Newsome-Slade